Notre Histoire · Paris · Since 1934

La Maison
Noire

Ninety years of olfactory obsession. From a Parisian wine cellar in 1934 to 34 boutiques worldwide — the story of a house that refuses to compromise.

Discover Our Story
🏛️ 1934 Year Founded

Born in a Parisian wine cellar on Rue du Faubourg Saint-Honoré

🌍 34 Boutiques Worldwide

From Paris to Tokyo, New York to Dubai

🏆 12+ Industry Awards

Including four Prix du Parfum at Cannes

👨‍👩‍👧 4th Generation

Still family-owned and led by Élise Beaumont

NOIRE
Eau de Parfum · 50ml
La Maison Noire

Crafted from the rarest essences on earth

For ninety years, Maison Noire has pursued a singular obsession: the creation of fragrances that do not merely please the senses, but alter the consciousness of those who wear them.

Each formula is developed over years, not months. Each ingredient is sourced from a single origin, harvested at the precise moment of greatest potency.

No shortcuts. No compromise.

0Years of craft
0Fragrances
0Rare ingredients
Notre Histoire

Ninety years of excellence

1934The founding

Maison Noire is born

Auguste Beaumont opens a small atelier on Rue du Faubourg Saint-Honoré, Paris. Working with just twelve ingredients, he creates the first Noire fragrance in a converted wine cellar. The world does not yet know what is coming.

1951The breakthrough

Oud Noir debuts at Paris Fashion Week

Auguste's son, Édouard Beaumont, presents the now-legendary Oud Noir at Paris Fashion Week. Coco Chanel is among the first to wear it. Within a week, every bottle is sold. The waiting list stretches to six months.

1979The expansion

First international boutique opens in London

After decades of exclusively Parisian distribution, Maison Noire opens its first international boutique on Bond Street, London. The queue stretches around the block on opening day. The New York Times calls it "the most anticipated opening of the decade."

1998The new generation

Élise Beaumont takes creative direction

At just 28, Élise Beaumont — great-granddaughter of the founder — becomes the youngest Master Perfumer in France. Her first creation, Rose de Mai, wins the Prix du Parfum at Cannes. She introduces the single-origin sourcing policy still in use today.

2024Today

The Collection expands to twelve fragrances

For the 90th anniversary, Maison Noire launches six new fragrances — including Jasmin Absolu, Santal Noir, and the acclaimed Rose Oud. The collection is now available in 34 boutiques worldwide. The obsession continues.

Les Parfumeurs

👩

Élise Beaumont

Master Perfumer · Chef de Création

Trained at ISIPCA Versailles, Élise has led creative direction for over two decades. Her signature is the use of rare Assamese oud as a structural base. She has won the Prix du Parfum three times.

👨

Henri Lacroix

Perfumer · Matières Premières

Henri oversees raw material sourcing, traveling the world to build relationships with growers. He has visited over 40 countries and maintains the library of 60+ rare ingredients that defines the Noire palette.

👩

Camille Renard

Junior Perfumer · Floral Specialist

A specialist in floral absolutes, Camille created the acclaimed Rose de Mai and the new Jasmin Absolu. She bridges tradition and modern sensibility — the voice of a new generation of Noire.

Reconnaissances

Recognition & awards

🏆

Prix du Parfum

Festival de Cannes 2023

Awarded for Oud Noir — "the most technically accomplished fragrance of the decade" by the panel of master perfumers.

🥇

Best Luxury House

International Fragrance Awards 2022

Voted Best Luxury Perfume House by over 2,000 industry professionals across 50 countries. The fourth time Maison Noire has received this honour.

⭐

Perfumer of the Year

Fragrance Foundation Paris 2021

Élise Beaumont named Perfumer of the Year for her work on the Noire collection — the youngest person to receive this award three consecutive times.

💎

Heritage Brand Award

Maison de la France 2024

Recognised as an official French Heritage Brand on our 90th anniversary — one of only twelve perfume houses in history to receive this rare distinction.

The Noire atelier

01
🧪

Source & Select

Our perfumers travel the world to forge direct relationships with growers of the rarest raw materials. No intermediaries. No compromise.

02
⚗️

Compose & Age

A formula may undergo hundreds of iterations over years. Fragrances are aged in glass for a minimum of six months before bottling.

03
🫙

Fill & Seal

Each bottle is filled by hand, sealed with our signature gold collar, and engraved with a unique batch number. Limited production only.